Supima
cotton
t-shirts.
Fibres 35% longer than regular cotton. Soft out of the box. Still soft at wash fifty.
Best of polos
ALL 10 →Your top five sellers. All polos.
Three offers.
All of them real.
No codes to hunt for. Each applies itself at the moment it's relevant, and where two could apply, we use the one that saves you more.
Why supima
cotton shirts
cost ₹1,699.
Supima is 1% of the world's cotton crop. That is the whole reason for the price, and it is the only reason we give.
on a ₹1,999 polo
Watch the
fabric move.
Drape, stretch and how the collar sits: the things a flat photo can't prove.
Say it out
loud.
The four things people ask us on WhatsApp before their first order.
One house,
two labels.
Abraca is the house. Everything is cut from the same Supima yarn; the labels exist so you know which shelf you're on.
from ₹1,275
each.
One label per pack: three Gutmann polos, or three Lokee round necks. Mix any colours and sizes you like.
BUILD YOUR PACK→Buy two, the
price drops.
One label per pack: all Gutmann polos, or all Lokee round necks. Mix any colours and sizes you like within the label; round necks start lower. Cash on delivery either way.
Three tees,
side by side.
The cheap one, ours, and the foreign brand. No jargon, just what you'd notice wearing them.
Ours is the same cotton as the ₹3,500 shirt; we just don't ship it in from abroad, so you keep the difference. And it's the only one of the three you can pay for after you've held it.
You don't pay
until it's in
your hands.
Cash on delivery on every order. If we send the wrong size or colour, tell us within 7 days and we send the right one. Exchanges only, no refunds.
Popular searches
Each link is its own landing page with its own title, H1 and copy.
Light as
air. Heavy
on cotton.
Long-staple Supima, knitted and stitched by us. Fibres 35% longer than regular cotton, so it feels softer on day one and still does at wash fifty.
What people actually buy
Ranked by orders shipped, not by what we would like to sell.
Why a t-shirt
costs ₹1,999.
Supima is roughly 1% of the world's cotton crop, grown only in the USA. Longer fibre means fewer ends sticking out of the yarn, which is the entire reason it feels different in your hand and stays that way.
Watch the fabric move.
Drape, stretch and how the rib holds its shape. The things a flat photograph structurally cannot prove.
Three offers. No codes.
Each applies itself at the moment it is relevant, and where two could apply we use the one that saves you more.
The four things
you are thinking.
Naming a doubt in the customer's own words defuses it. Leaving it unspoken lets them leave and resolve it alone.
From
₹1,275.
One label per pack, and inside it mix any colours and sizes you like. Gutmann polos or Lokee round necks, one parcel, still cash on delivery.
BUILD YOUR PACK→₹1,999 single
₹1,699 single
One house, two labels.
Abraca is the house. The labels exist so you know which shelf you are on, and they are genuinely different constructions rather than two names for one tee.
You don't pay until it's in your hands.
Cash on delivery on every order. If we send the wrong size or colour, tell us within 7 days and we send the right one. Exchanges only, no refunds.
Popular searches
Every link is a real collection or article page.